19 September, 2024

I’ve always had a soft spot for the way fashion is portrayed in films, and American Gigolo is a perfect example of this. Released in 1980, it was a game-changer for menswear, bringing Giorgio Armani into the spotlight and redefining what it meant to dress well.

Watching Richard Gere as Julian Kay, the high-end escort, I couldn’t help but admire the effortless style he embodied. The film highlights how much a person’s clothing can influence their presence and how they are perceived by others. The sleek, lightweight suits Armani designed were revolutionary. The days of stiff, heavy suits were over. Instead, Julian’s outfits had a relaxed elegance that was both modern and inviting.

Armani’s designs allowed men to express themselves confidently. The suits featured relaxed silhouettes and bold colours, shifting away from traditional blacks and blues to softer beiges and browns. This transformation reflected the cultural landscape of the 80s, where consumerism and a new sense of identity were on the rise. It wasn’t just clothes Julian Kay wore, it was a clear reflection of who he was and the lifestyle he led.

Giorgio Armani and Richard Gere

The film’s fashion choices didn’t stop at suits. Julian’s casual looks, including his tailored jeans and polo shirts, showcased a new kind of versatility. It was a breath of fresh air, showing that men could look polished without being overly formal. This approach to dressing resonated with many viewers, inspiring them to rethink their own wardrobes.

As I look back at American Gigolo, I see how it not only launched Armani’s career in America but also helped shape a new narrative around men’s fashion. The film served as a cultural touchstone, influencing not only Hollywood but also the fashion industry as a whole. Designers recognised the power of cinema in shaping trends, and American Gigolo was a extraordinary example of this connection.